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Writing an effective About Us page
So someone has made their way to your website. Great! They may have heard about you through someone else, saw your advertising somewhere, or simply found you through a search engine. Regardless of how they found you, you have one chance to make a good impression, and although the “About Us” page may not be…
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Do your FAQs give a visitor a reason to do business with you, or go elsewhere?
A guide to writing effective Frequently Asked Questions (FAQs) for your website When considering a list of frequently asked question for your website, you should approach it with two factors in mind: Be informative and answer common questions Reduce the visitor’s resistance toward doing business with you Everyone understands the first point – the purpose…
