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Terms & Conditions

Last updated: 28 April 2026

Version: 2.0 (full revision; supersedes all prior versions)

These Terms and Conditions govern your use of the Blaze Commerce website and your purchase and use of services from us. By using our website, requesting a quote, signing a proposal, paying an invoice, or signing up to any of our services, you agree to be bound by these Terms.

1. About Us

We are Blaze Online Pty Ltd, ABN 43 159 286 987, trading as Blaze Commerce.

Registered address: PO Box 7137, Brighton, VIC 3186, Australia

Contact: hello@blazecommerce.io

These Terms refer to:

  • “we“, “us“, “our” — Blaze Online Pty Ltd
  • “you“, “your“, “Client” — the individual or entity purchasing or using our services

2. Definitions

In these Terms:

  • “Services” means any service offered by us, including project work, Care Plans, audits, hosting management, the AI Readiness Assessment, and any other service identified in a proposal, statement of work, or signup page.
  • “Client Site” means the website or web application on which we provide Services for you.
  • “Care Plan” means our recurring monthly or annual subscription service for ongoing maintenance, performance, and support, in tiers as described on our Care Plans page.
  • “Project” means a one-time engagement for design, development, migration, audit, or other defined-scope work, governed by a proposal or statement of work.
  • “On-Demand Engagement” means an individual development, maintenance, or consulting request undertaken outside a Project or Care Plan, governed by section 8.
  • “Audit” means a one-time diagnostic engagement (such as the WooCommerce Revenue Recovery Audit) governed by section 9.
  • “Hosting Services” means either Hosted-by-Blaze (Option A) or Hosting Management (Option B) as described in section 10.
  • “SOW” or “Proposal” means a written document describing the scope, deliverables, timeline, and fees for a Project.
  • “Confidential Information” means non-public information disclosed by either party in connection with the Services.
  • “Personal Information” has the meaning given in our Privacy Policy.

3. Acceptance and Contract Formation

3.1 A contract between us is formed when one of the following occurs:

  • We accept a signed proposal or SOW from you
  • You complete signup and payment for a Care Plan or audit on our website
  • You pay an invoice issued by us referencing these Terms

3.2 By any of these acts, you confirm that you have read and accepted these Terms, and (where applicable) the relevant SOW or service description.

3.3 We may update these Terms from time to time. The Terms in effect at the time you place an order or pay an invoice are the Terms that govern that transaction. Material changes affecting existing Care Plan customers will be communicated by email at least 30 days before they take effect.

3.4 If you are an authorised representative entering this agreement on behalf of a company, you confirm you have authority to bind that company.

4. Pricing and Payment

4.1 Currency. Unless otherwise stated, all prices on our website and in proposals are in United States Dollars (USD).

4.2 Tax. Australian clients are charged Goods and Services Tax (GST) at the prevailing rate. Clients outside Australia are responsible for any local taxes, duties, or charges levied in their jurisdiction.

4.3 Payment terms. Unless otherwise agreed in writing, invoices are payable within 7 days of issue. Care Plan fees may be billed monthly, quarterly, or annually depending on the arrangement agreed with you. The default for self-serve signup via our billing portal is monthly credit card billing.

4.4 Late payment. If an invoice remains unpaid more than 14 days past due, we may:

  • Suspend Services on that account until payment is received
  • Charge interest at 1.5% per month (or the maximum rate permitted by law, whichever is lower) on overdue amounts
  • Recover reasonable collection costs

4.5 Price adjustments. For Care Plans and other recurring services, we may adjust fees with 30 days written notice. Adjustments take effect at the start of the next billing cycle following the notice period. If you do not accept the adjustment, you may cancel the affected Service in accordance with the cancellation terms applicable to that Service (Care Plans: section 7.3; Hosting: section 10.7).

4.6 Bank charges. We bear bank charges levied by our receiving bank. You bear any charges levied by your sending bank or for currency conversion.

5. General Terms (Apply to All Services)

5.1 Intellectual Property

5.1.1 All pre-existing intellectual property remains the property of its original owner. We retain ownership of our methodologies, frameworks, internal tools, code libraries, and audit templates.

5.1.2 Custom code, designs, and configurations developed specifically for you under a paid engagement become your property upon full payment for that engagement.

5.1.3 You retain ownership of all your content, data, branding, and pre-existing materials provided to us.

5.1.4 We may use de-identified, aggregated information about your Client Site (such as performance benchmarks, anonymised technical patterns) for internal research, our publicly published industry benchmarks, and improvement of our Services. This will never include personally identifiable information or any information that could identify your business.

5.2 Confidentiality

5.2.1 Both parties agree to keep Confidential Information confidential, to use it only for the purposes of delivering or receiving the Services, and to not disclose it to any third party except as required to deliver the Services or as required by law.

5.2.2 This obligation survives termination of any agreement between us for a period of three (3) years. Where Confidential Information includes trade secrets or personal data, the obligation continues for as long as the information retains its confidential character or as required by applicable law, whichever is longer.

5.3 Use of AI Tools

5.3.1 In delivering Services, we use artificial intelligence tools to enhance our analysis, code review, content production, and operational efficiency. Our primary AI tool is Claude (developed by Anthropic). From time to time we may use other AI tools where appropriate.

5.3.2 We do not train external AI models on your data. When we use AI tools, we use them in modes and configurations that do not result in customer data being used to train, fine-tune, or improve the underlying models. Where AI tools process Client Site content, code, or data, this processing is for the immediate purpose of delivering Services to you and is bound by the same confidentiality obligations as any other aspect of our work.

5.3.3 We remain accountable for the work delivered. AI tools assist our team but do not replace human review, judgment, or accountability.

5.4 Limitation of Liability

5.4.1 To the maximum extent permitted by law, our total aggregate liability under or in connection with any contract between us is limited to the fees paid by you in the three (3) months immediately preceding the event giving rise to the claim.

5.4.2 Neither party is liable for indirect, consequential, incidental, special, or punitive damages, including lost profits, lost revenue, lost data, or lost business opportunity, regardless of the form of action.

5.4.3 The limitations in 5.4.1 and 5.4.2 do not apply to:

  • Liability for death or personal injury caused by negligence
  • Fraud or fraudulent misrepresentation
  • Breach of confidentiality obligations
  • Intentional misconduct
  • Any liability that cannot be excluded under applicable law (including, for Australian consumers, rights under the Australian Consumer Law)

5.4.4 We are not liable for any loss or damage arising from:

  • Third-party services (hosting providers, payment gateways, plugin developers, third-party APIs)
  • Force majeure events
  • Changes made to your Client Site by you or by parties other than us
  • Your failure to maintain independent backups (see section 5.11)

5.5 Indemnity

5.5.1 You agree to indemnify and hold us harmless against any claim, demand, or liability (including reasonable legal fees) arising from your use of our Services in breach of these Terms, your infringement of any third-party intellectual property right, or content you provide that is unlawful, defamatory, or infringing.

5.6 Force Majeure

Neither party is liable for failure to perform any obligation (other than payment of fees due) caused by circumstances beyond their reasonable control, including acts of God, natural disasters, government actions, war, terrorism, civil unrest, pandemics, internet or telecommunications failures, or third-party service outages.

5.7 Communications

5.7.1 All formal notices under these Terms (including termination) must be sent by email to:

  • Us: hello@blazecommerce.io
  • You: the email address you provided at signup or in your most recent communication with us

5.7.2 Email communications are treated as written notice and are contractually binding.

5.8 Governing Law and Jurisdiction

5.8.1 These Terms are governed by the laws of the State of Victoria, Australia, without regard to conflict of law principles. The parties submit to the non-exclusive jurisdiction of the courts of Victoria.

5.8.2 If you are a consumer in the United Kingdom, European Union, or the United States, you may have additional rights under the consumer protection laws of your jurisdiction that cannot be waived. Nothing in these Terms limits or excludes those rights.

5.8.3 Both parties agree to attempt good-faith resolution of any dispute through negotiation before commencing formal proceedings.

5.8.4 The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.

5.9 Miscellaneous

5.9.1 Severability. If any provision is found unenforceable, the remaining provisions remain in effect.

5.9.2 No waiver. Failure to enforce any right under these Terms is not a waiver of that right.

5.9.3 Assignment. You may not assign your rights or obligations without our written consent. We may assign our rights and obligations to a successor in connection with a corporate restructure or sale.

5.9.4 Entire agreement. These Terms (together with any signed proposal, SOW, or service-specific terms referenced here) constitute the entire agreement between us and supersede all prior representations, agreements, or understandings on the subject.

5.9.5 No third-party beneficiaries. Nothing in these Terms confers any benefit on any third party.

5.10 Acceptable Use

5.10.1 You agree not to use our Services, or to use any Client Site we host, develop, or maintain on your behalf, for any unlawful purpose or in any way that breaches these Terms.

5.10.2 In particular, you must not use our Services to:

  • Host, transmit, or distribute content that is illegal, fraudulent, defamatory, or infringes the intellectual property rights of any third party
  • Distribute malware, spyware, ransomware, or any other malicious code
  • Send unsolicited bulk email or violate applicable anti-spam laws (including CAN-SPAM, CASL, the Australian Spam Act, and GDPR/PECR)
  • Operate adult content services without appropriate age verification, licensing, and disclosures
  • Operate gambling, lottery, or wagering services without appropriate licensing
  • Engage in any activity that we reasonably believe may bring us into disrepute or expose us to legal liability

5.10.3 We reserve the right to refuse or terminate Services where, in our reasonable judgment, you have breached this clause.

5.11 Client Backup Responsibility

5.11.1 Where we provide backup services as part of a Care Plan or Hosting Services, we use commercially reasonable efforts to maintain those backups.

5.11.2 You remain responsible for maintaining your own independent backups of your Client Site, content, and data. We are not liable for any loss of data, content, or functionality where you have not maintained independent backups, except to the extent the loss is caused by our gross negligence or wilful misconduct.

5.12 Termination for Cause and Cure Period

5.12.1 Either party may terminate any engagement under these Terms by written notice where the other party:

  • Materially breaches these Terms and fails to cure the breach within 30 days of written notice describing the breach in reasonable detail
  • Becomes insolvent, enters administration, ceases trading, or is the subject of bankruptcy or analogous proceedings
  • Uses the Services in a manner that is unlawful (in the reasonable judgment of the terminating party)

5.12.2 In addition, we may terminate any engagement with notice (without a cure period) if:

  • You fail to pay any undisputed invoice more than 30 days after its due date
  • You direct abusive, threatening, harassing, or discriminatory communications at any of our team members
  • You repeatedly demand work outside the agreed scope without raising a Change Request or On-Demand Engagement

5.12.3 Termination for cause does not affect any liability of either party that has accrued prior to the date of termination, including outstanding fees for work completed.

5.13 Time Limit on Claims

Any claim arising out of or in connection with these Terms or any engagement between us must be commenced in writing within twelve (12) months of the date on which the cause of action arose, except where a longer period is mandated by applicable law that cannot be excluded by agreement. Claims commenced after this period are barred.

5.14 Survival

The following provisions survive termination of any engagement under these Terms: 5.1 (Intellectual Property), 5.2 (Confidentiality), 5.3 (AI Tools), 5.4 (Limitation of Liability), 5.5 (Indemnity), 5.7 (Communications), 5.8 (Governing Law), 5.11 (Backup Responsibility), 5.13 (Time Limit on Claims), 5.16 (Copyright Complaints), section 9.3 (audit satisfaction guarantee), and any payment obligation accrued before termination.

5.15 Promotional Use

5.15.1 We may identify you as a client of Blaze Commerce by name and logo on our website, in case studies, in proposals to other prospective clients, and in similar promotional materials.

5.15.2 You may opt out of this use at any time by writing to us at hello@blazecommerce.io. Following your written request, we will remove your name and logo from publicly visible materials within 30 days, except where materials have already been distributed beyond our control or are part of historical archives no longer being actively promoted.

5.15.3 We will not disclose specific commercial details (revenue, deal size, financial results) attributable to you without your prior written consent.

5.16 Copyright Complaints

5.16.1 We respect the intellectual property rights of others and expect clients and users of our Services to do the same.

5.16.2 If you believe content hosted, displayed, or distributed in connection with any of our Services infringes your copyright, please send a written notice to hello@blazecommerce.io containing:

  • Identification of the copyrighted work claimed to have been infringed
  • Identification of the allegedly infringing material and its location (URL or other specifics)
  • Your contact information (name, postal address, email address, telephone number)
  • A statement of good faith belief that the use is not authorised by the copyright owner, its agent, or the law
  • A statement that the information in the notice is accurate, and (under penalty of perjury where you are submitting under the United States Digital Millennium Copyright Act) that you are authorised to act on behalf of the copyright owner
  • Your physical or electronic signature

5.16.3 On receipt of a valid notice, we will review the complaint and may, at our discretion, remove the allegedly infringing content, disable access to it, or otherwise act to address the complaint. We may forward the notice to the affected client.

5.16.4 This process is consistent with the safe harbor provisions of the United States Digital Millennium Copyright Act (“DMCA”) and similar provisions in other jurisdictions.

6. Project Services

6.1 Statements of Work

Project Services (design, development, migration, custom builds) are governed by a written proposal or SOW that describes the scope, deliverables, timeline, milestones, and fees. The SOW prevails over these general Terms where there is any direct conflict on Project-specific matters.

6.2 Acceptance and Sign-off

Each milestone or deliverable will be presented to you for review. You agree to provide feedback within 5 business days of presentation. If we receive no feedback within 10 business days, the milestone or deliverable is deemed accepted.

6.3 Change Requests

Changes to the agreed scope after sign-off of the SOW will be quoted as Change Requests. Work on Change Requests does not begin until you approve the quote in writing (email is sufficient).

6.4 Project Termination

6.4.1 Either party may terminate a Project for material breach with 14 days written notice if the breach is not cured.

6.4.2 If you terminate without cause, you remain liable for fees for work completed up to the termination date and for any costs reasonably incurred in winding down the Project.

6.4.3 No refunds are provided for completed milestones.

6.5 IP Transfer

Custom code and designs created specifically for the Project transfer to you on full payment. We retain rights to our underlying methodologies, libraries, and reusable components.

6.6 Plugin and Software Licenses

6.6.1 During Project Services, we may install premium plugins, themes, or third-party software on your Client Site under our agency licenses for development, testing, and deployment purposes.

6.6.2 At launch (or on completion of the Project), you are responsible for obtaining your own licenses for any premium plugins, themes, or software you wish to continue using. We do not assume the cost of ongoing licenses for software installed on your Client Site.

6.6.3 If you become a Care Plan customer immediately following the Project, you continue to benefit from our agency licenses for plugins maintained through your Care Plan, on the terms set out in section 7.7.

6.6.4 If you do not obtain your own licenses or join a Care Plan, those plugins will continue to function but will no longer receive updates from the plugin developer. Failure to update plugins is a material security risk for which we are not liable. We will provide a list of installed premium software on request.

7. Care Plan Services

7.1 Plan Tiers and Scope

Care Plans are offered in tiers (Core, Performance, Growth, and Custom) as described on our Care Plans page. The page describes inclusions, response times, and limitations. The page is incorporated by reference into your Care Plan agreement.

7.2 Term

Care Plans are offered as either:

  • Monthly — month-to-month, no minimum commitment
  • Annual — 12-month term, prepaid, with discount equivalent to two (2) months free

7.3 Cancellation

7.3.1 Monthly Care Plans

  • You may cancel at any time by sending written notice (email is sufficient) to hello@blazecommerce.io.
  • Cancellation takes effect at the end of the current paid month. Service continues until that date.
  • No refund is provided for fees paid for the current or any prior month.

7.3.2 Annual Care Plans

  • You may cancel at any time by sending written notice.
  • Cancellation takes effect immediately on receipt of notice unless you request otherwise.
  • Refund: we will refund the remaining unused months on a pro-rata basis, less the value of the annual discount (equivalent to the two months free that were applied at signup).

7.4 Development Hours

7.4.1 Each tier includes a fixed allocation of support and development hours per month (1 / 3 / 5 hours for Core / Performance / Growth respectively, or as defined in a Custom plan).

7.4.2 Unused hours do not roll over to subsequent months.

7.4.3 Work that exceeds the included hours is quoted in advance at our then-current rate, billed in 15-minute increments. Work exceeding 2 hours requires written approval before commencement.

7.5 Response Times

Response times are as published on our Care Plans page and depend on the tier you have selected. Response times are commitments to first response, not to resolution. We will use reasonable skill and care to resolve issues promptly.

7.6 Plan Changes

You may upgrade or downgrade your Care Plan tier at any time. Upgrades take effect at the next billing cycle (or immediately if you choose). Downgrades take effect at the next billing cycle.

7.7 Plugin and Software Licenses

7.7.1 Where we install premium plugins or software under our agency licenses for your benefit, your right to use those plugins is contingent on an active Care Plan or active project relationship with us.

7.7.2 On Care Plan termination, you are responsible for purchasing your own licenses for any premium plugins you wish to continue using. We will provide a list of such plugins on request.

7.8 Termination Handover

On termination of a Care Plan, we will:

  • Complete any work in progress for the current paid period
  • Return or revoke access credentials as you direct
  • Provide reasonable assistance to transition Services to an alternative provider, including a final backup and export of any configuration we hold
  • Maintain backups for 30 days after termination, after which they will be deleted

8. On-Demand Development

8.1 Scope

We accept individual development, maintenance, or consulting requests outside of Project Services and Care Plans on an on-demand basis (“On-Demand Engagements“). Examples include bug fixes, minor feature requests, configuration changes, and one-off technical tasks.

8.2 Rates and Billing

8.2.1 On-Demand Engagements are billed at our then-current hourly rate, in 15-minute increments, with a 1-hour minimum.

8.2.2 Work estimated above 2 hours requires written approval (email is sufficient) before commencement. Work estimated above 8 hours will typically be moved to a short SOW under section 6.

8.2.3 Deposit: for new clients (those with whom we have not previously had a paid engagement) and for engagements estimated above $1,000, we may require payment in advance or a deposit before work commences.

8.2.4 Otherwise, On-Demand Engagements are invoiced on completion, payable within 7 days.

8.3 Scheduling and Availability

8.3.1 On-Demand Engagements are scheduled based on team availability at the time of request. We do not commit to specific response or delivery times for On-Demand Engagements.

8.3.2 Active Care Plan customers receive scheduling priority over On-Demand requests. Care Plan customers also benefit from defined response times and included development hours within their plan tier (see section 7).

8.4 Intellectual Property

Custom code or configurations created under an On-Demand Engagement transfer to you on full payment, on the same terms as Project Services in section 6.5.

9. Audit Services

9.1 Scope

Audit services (including the WooCommerce Revenue Recovery Audit) are one-time engagements with a defined scope as described on the relevant service page or in a proposal.

9.2 Delivery

Standard delivery is 5 business days from order. Delivery may be extended where access to your Client Site or required data is delayed by you.

9.3 Satisfaction Guarantee

9.3.1 If, on receipt of an audit report, you are not satisfied that the report delivers value commensurate with the fee, you may request a full refund within 7 days of report delivery. Refunds under this clause are at our discretion exercised in good faith.

9.3.2 Where you proceed with us to implement audit findings, the audit fee is credited toward implementation services.

10. Hosting Services

10.1 Hosting Models

We offer hosting services in two arrangements:

Option A — Hosted by Blaze. Your Client Site is hosted on our agency hosting account (currently Kinsta). Hosting fees are charged by us. They may be bundled into a Care Plan, included in a combined monthly fee, or invoiced separately, and may be billed monthly, quarterly, or annually as agreed with you.

Option B — Hosting Management on your account. You maintain your own hosting account (Kinsta or another quality managed WordPress host) and we administer it on your behalf for a $99/month management fee.

10.2 Customer of Record (Option A)

Where you are hosted under Option A, Blaze is the customer of record with the underlying hosting provider. You may request to be added as an authorised user on the hosting account; this is not provided by default. You retain full ownership of your Client Site, content, and data at all times.

10.3 Service Levels

10.3.1 We do not provide a separate uptime SLA on hosting. We pass through the SLA terms offered by the underlying hosting provider. Those terms are available on the provider’s website.

10.3.2 If the hosting provider experiences an outage, our liability to you is limited to any credit issued by the provider to us in respect of your account.

10.4 Price Changes

We may pass through price increases from the underlying hosting provider with 30 days written notice, in accordance with section 4.5.

10.5 Suspension for Non-Payment

If hosting fees remain unpaid more than 14 days past due, hosting may be suspended in accordance with section 4.4. For Option A clients, suspension will result in your Client Site going offline until payment is received. We will provide reasonable notice before suspension.

10.6 Termination Handover

On termination of an Option A hosting arrangement:

  • We will assist with transfer of your Client Site to another Kinsta account on request, typically within 24-48 hours, subject to team availability
  • We do not commit to migrate your site to non-Kinsta hosting providers as part of termination handover; such migrations may be undertaken as a separate Project or On-Demand Engagement at our then-current rates
  • Backups of your site held by us will be deleted 30 days after termination unless you request earlier deletion or longer retention

For Option B (Hosting Management), termination handover is limited to revoking our access credentials and providing any documentation we hold relating to the administration of your hosting account.

10.7 Cancellation

The same cancellation terms as Care Plans (section 7.3.1) apply to monthly hosting arrangements. Annual hosting arrangements follow the pro-rata refund mechanics in section 7.3.2.

11. AI Readiness Assessment

The AI Readiness Assessment available at blazecommerce.io/ai-readiness is provided free of charge as a marketing and lead-generation tool. We make no warranty as to the accuracy or completeness of the assessment output. By using the tool, you agree that we may store and use the URL submitted, contact details you provide, and assessment results for our internal records, marketing follow-up, and aggregated industry research (in de-identified form).

12. Privacy

12.1 Our handling of personal information is governed by our Privacy Policy. By using our Services, you also accept the Privacy Policy.

12.2 Data Processing Agreement. Where you process personal data through your Client Site that is subject to the UK GDPR, EU GDPR, or comparable data protection regulation, you may require us to enter into a Data Processing Agreement (DPA) under which we act as your data processor. A standard DPA is available on request by emailing hello@blazecommerce.io.

13. Contact

Questions about these Terms can be sent to:

Blaze Online Pty Ltd

PO Box 7137, Brighton VIC 3186, Australia

hello@blazecommerce.io