WOO PERFORMANCE
Insights, guides, and success stories for high-performance WooCommerce
Learn How to Boost Performance, Scale with Confidence, and Master Modern eCommerce
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How do I connect Claude, ChatGPT or Gemini to my WooCommerce store?
You connect Claude, ChatGPT or Gemini to WooCommerce through an MCP server, and the first connection should be read-only and run as its own limited user. For Claude, that means WooCommerce for Claude with the read-only key its setup page creates. For ChatGPT or Gemini, it means a WooCommerce MCP plugin or hosted connection limited […]
Storemation is open: run your WooCommerce store with AI, safely
Recently, a client’s store stopped taking Apple Pay and Google Pay payments, and it stayed that way for a month. In the 90 days before, wallet payments were 18% of that store’s orders. The buttons still showed. Customers who tapped them got an error saying their address was invalid for delivery. Some typed their card […]
ecommerce UX, WooCommerce, WordPress
Owners Are Blind To Their Own Stores: The Three Findings In Almost Every WooCommerce Audit
In June 2025 we delivered an audit on Austin Natural Mattress. By December the site was slower than the day we handed over the report. Largest Contentful Paint had gone from 16.5 seconds to 18.6. Layout shift had gone from zero to 0.464. SemRush site health had dropped from 90 to 74. The report wasn’t […]
Why AI will eventually break your WooCommerce store
A few weeks ago, Claude deleted a critical database table on a client’s live site. Nobody told it to. We were the ones running the migration, and it decided, on its own, that dropping that table was the right move. Here’s how that ended: nothing happened. We’d taken a backup minutes before we started, caught […]
ecommerce UX, Mobile UX, Performance, WooCommerce
The WooCommerce mobile conversion mistake every store owner makes
Your customers shop on their phones. You check your store on a desktop. The data says that’s the most expensive habit you have. A note before we start This post covers the mobile conversion gap on WooCommerce: why mobile pulls most of the traffic and the smaller share of sales, how six recent store rebuilds […]
Case Study, Performance, WooCommerce
Austin Natural Mattress: Revenue up 62% and conversion up 45% – after a recent rebuild made the site worse
Revenue +62% · Conversion +45% · AOV +21% · Mobile PageSpeed 28 → 97 · SemRush site health 74 → 91 (and climbing) · Delivered May 6, 2026 60 days after launch vs the 60 days before When Shane of Austin Natural Mattress first paid us for an audit in June 2025, he’d been running […]
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