Is Your Website Actively Turning Away Customers?
When Literacy Works approached us, they were losing business every day without realizing it. Their professional image as Australia’s leading workplace literacy provider was being undermined by a website that actively repelled potential clients. While their training solutions were exceptional, their digital presence was silently sabotaging their growth.
Your business might be facing the same invisible crisis right now.
The Performance Crisis Costing Literacy Works Business
Literacy Works delivers workplace literacy and communication training across Australia. Their ineffective website was directly undermining their market position and growth potential:
- Mobile performance scored just 69/100 – driving away potential clients before they could engage
- SEO rating bottomed at 46/100 – rendering them nearly invisible in search results
- Accessibility barriers at 83/100 – excluding potential customers and violating compliance standards
- Conversion-killing UX flaws – creating unnecessary friction throughout the customer journey
These weren’t cosmetic issues. They were technical failures actively damaging Literacy Works’ reputation, visibility, and bottom line.
The Technical Diagnosis
A comprehensive audit revealed critical weaknesses in the infrastructure:
- Outdated Theme Architecture – Bloated code and a legacy page builder injecting unnecessary scripts
- Image Optimization Failures – Uncompressed image files consuming 3-4× necessary bandwidth
- Inadequate Caching Implementation – Missing HTTP/2 advantages and proper compression protocols
- Technical SEO Fundamentals Missing – No schema markup, broken heading hierarchy, and invisible metadata
User Experience Barriers Converting Prospects to Bounces
The site failed users at every critical conversion point:
- Homepage Identity Crisis – Failed to establish what Literacy Works actually sells
- Non-Functional Search – Missing suggestions, poor results display, and disappearing queries
- Navigation Dead Ends – No breadcrumbs, weak visual hierarchy, and unclear content organization
- Checkout Friction – Hidden guest checkout option and delayed cart updates creating unnecessary abandonment
The Technical Reconstruction
We rebuilt the entire site architecture using current best practices:
Core Technical Implementations
- WordPress Gutenberg Replaces Legacy Page Builder – Eliminating bloat while maintaining design flexibility
- Comprehensive Image Protocol – WebP format (60% size reduction), proper lazy-loading, and responsive delivery
- Performance Stack Deployment – Perfmatters + LiteSpeed Cache removing unused scripts and optimizing database calls
- Enterprise-Grade Delivery Network – HTTP/2, Brotli compression, and CDN integration for global speed
- Technical SEO Reconstruction – Proper heading architecture, schema implementation, and metadata structure
Evidence-Based UX Corrections
Each UX modification directly targeted specific conversion barriers identified by Baymard Institute research:
- Homepage Clarity – Clear navigation taxonomy, product previews, and category visualization
- Search Functionality – Predictive suggestions, visual results, and query persistence
- Product Navigation – Hierarchical breadcrumbs, logical information architecture, and consistent information display
- Frictionless Checkout – Default guest checkout and real-time cart updates
THE RESULTS: Dramatic Performance Transformation
The technical rebuild delivered remarkable, measurable gains:
Performance Metrics: Before vs. After
| Metric | Before (Mobile) | After (Mobile) | Improvement |
| Performance | 69/100 🟠 | 97/100 🟢 | +28 (Mobile) |
| Accessibility | 83/100 🟠 | 100/100 🟢 | +17 to +25 |
| Best Practices | 96/100 🟢 | 93/100 🟢 | Minor variation |
| SEO | 46/100 🔴 | 100/100 🟢 | +54 (Massive!) |
Real Business Impact You Can Measure
These technical improvements translated directly to business outcomes:
- 40% faster mobile load times – even on constrained connections
- First-page search visibility from comprehensive SEO reconstruction
- Increased session duration from improved user engagement
- Higher conversion potential from systematically eliminating UX friction
Stop Losing Business to Poor Website Performance
Every day your website underperforms is another day of missed opportunities and lost revenue. The difference between a site that converts and one that repels customers isn’t subjective—it’s measurable, fixable, and directly impacts your bottom line.
Take the Next Step
Get Your Site Analyzed → Discover if your website has hidden performance issues costing you business. Our technical team will provide a comprehensive analysis of your current performance metrics and identify specific improvements.
Book a 30-Minute Strategy Call → See how we transformed Literacy Works and discuss how similar techniques could improve your site’s performance, search rankings, and conversion rates. No obligation, just practical insights you can apply immediately.
The longer you wait, the more business you lose. Take action today.