Earlier this year Google updated their search algorithm to take into account if a website is mobile friendly or not. How has this update affected website rankings and their traffic?
Here’s some examples of websites and how they rank for desktop and mobile searches:
|Domain||Desktop Ranking||Smartphone Ranking|
You can see from the results that the non-mobile-friendly site rankings where considerably lower than desktop rankings, and the only mobile-friendly site in the list had a better ranking for mobile search results!
Most Blaze Commerce clients are seeing traffic volumes from mobile visitors at around the 50% mark. Some are lower, some much higher, approaching 80% of their traffic coming from mobile devices, but the message is clear – if your site isn’t mobile friendly, you’re search engine rankings are suffering.