Blaze Commerce is a comprehensive open-source platform for taking WooCommerce stores headless. It delivers exceptional user experience and ludicrous speed, boosting conversion rates and AOV and keeping customers returning to order more.
In the fast-paced world of ecommerce, understanding customer behavior is not just an advantage; it’s a necessity. Event tracking stands at the core of this understanding, serving as a digital footprint that customers leave behind as they navigate through an online store. Whether it’s adding an item to a cart, completing a purchase, or simply viewing a product page, each action is captured and analyzed to unveil insights into consumer behaviour.
For ecommerce businesses, harnessing the power of event tracking, especially through platforms like Google Analytics, Facebook/Meta, and Klaviyo, is paramount. It enables them to make data-driven decisions, tailor marketing strategies, enhance user experiences, and ultimately, boost conversion rates.
Event tracking is seamlessly integrated into Blaze Commerce, offering businesses a turnkey solution for monitoring and analyzing customer interactions.
Google Analytics
Following the advice in this Google article, we’ve implemented the following events in Blaze Commerce:
- add_to_cart
- add_to_wishlist
- remove_from_cart
- view_cart
- view_item
- view_item_list
Google Analytics tracking is enable via Google Tag Manager support in Blaze Commerce.
Facebook/Meta
Following the advice in this Meta article, we’ve implemented the following Conversion Tracking in Blaze Commerce:
- AddToCart
- AddToWishlist
- ViewContent – content_type = product
- Search
Klaviyo
Following the advice in this Klaviyo article, we’ve implemented javascript tracking using the Klaviyo API to track the following events in Blaze Commerce:
- Active on Site
- Viewed Product
The Klaviyo js tag should be added via Google Tag Manger. See Google Tag Manager support in Blaze Commerce.
If you have any questions or suggestions about event tracking in Blaze Commerce, please Contact us.
