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ecommerce UX, WooCommerce, WordPress
Owners Are Blind To Their Own Stores: The Three Findings In Almost Every WooCommerce Audit
In June 2025 we delivered an audit on Austin Natural Mattress. By December the site was slower than the day we handed over the report. Largest Contentful Paint had gone from 16.5 seconds to 18.6. Layout shift had gone from zero to 0.464. SemRush site health had dropped from 90 to 74. The report wasn’t […]
ecommerce UX, Mobile UX, Performance, WooCommerce
The WooCommerce mobile conversion mistake every store owner makes
Your customers shop on their phones. You check your store on a desktop. The data says that’s the most expensive habit you have. A note before we start This post covers the mobile conversion gap on WooCommerce: why mobile pulls most of the traffic and the smaller share of sales, how six recent store rebuilds […]
Case Study, ecommerce UX, Performance, WooCommerce
Metta Hemp: AOV +28.3% while Colorado banned half the catalogue
When Nick Vondra first reached out about mettahemp.com, the conversation was about conversion. The store had been stuck at the same monthly revenue for twelve months. Nick wanted to grow it by 50%. The day before our solution call, Colorado’s Department of Health banned about half of Metta Hemp’s product range – roughly a third […]
The 47% You’re Losing Before They Reach Checkout
If you think trust is a checkout problem, you’ve already lost the sale. Most store owners I’m talking to right now are dealing with the same thing. Sales are harder to come by than they were 18 months ago. Google’s rewriting what search results look like, AI is changing how shoppers find and evaluate products, […]
Case Study, eCommerce, ecommerce UX, Performance, WooCommerce, WordPress
Henry Holsters: AOV +15%, items per order +37% – after the owner benchmarked them as the slowest in their category
When Andrew Henry of Henry Holsters first spoke with us, he’d already done the diagnosis himself. Andrew is a CNC machinist and product designer by trade. The founder. His main business is OEM manufacturing – designing and producing parts for other firearms brands, like a ghost kitchen for the industry. Henry Holsters is the retail […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
WooCommerce UX Is Broken Out of the Box: The Research-Backed Guide to Resolving What’s Costing You Sales
Quick Answer WooCommerce powers 25% of all online stores, but its default user experience actively hurts conversions. The checkout is bloated with unnecessary fields. Product pages lack critical trust signals. Mobile navigation fails basic usability standards. We audit WooCommerce stores every week and find 30-50 UX problems on virtually every site – problems that directly […]
ecommerce UX, Mobile UX, Performance, SEO, WooCommerce
FSE WordPress themes: 40% faster than traditional themes for WooCommerce stores
Your traditional theme is bleeding $54,000 monthly A $1.8 million/year WooCommerce butcher in New York discovered they were losing 65% of potential conversions from their traditional WordPress theme’s catastrophic performance issues. After implementing Full Site Editing architecture, they achieved 87% faster load times in 6 weeks. Bottom line: FSE themes deliver 40-60% faster performance through […]
ecommerce UX, Mobile UX, Online Stores, WooCommerce
The top 9 UX mistakes online stores make with onsite search (and how to resolve them)
Quick Answer Site search users convert at 2.5x the rate of browsers and generate 44% of ecommerce revenue – despite being only 24% of visitors. Yet most stores treat search as an afterthought. The result: 31% of product-finding tasks fail when customers rely on search, and 80% of shoppers leave after a poor search experience. […]
Case Study, eCommerce, ecommerce UX, WooCommerce, WordPress
How LiteracyWorks achieved near-perfect performance on native WooCommerce
260% revenue growth. Sub-800ms page loads. Zero platform migration. After 4 years of incremental work, Trish Weeks knew her WooCommerce store needed more than another band-aid. LiteracyWorks sells workplace literacy training materials – instant downloads and physical workbooks – to Australian businesses and government agencies. But the site was losing users with 4.2 second load […]
Case Study, ecommerce UX, Mobile UX
When every visitor counts: How Byron Bay Candles restored trust (and their mobile experience)
Annemarie had turned off all advertising for Byron Bay Candles. After watching her daily orders drop from 30-40 to barely 10, she made the painful decision: stop paying for traffic to a website that would not convert. With a shipping container of inventory arriving from China and cash flow stretched thin, she could not afford […]
ecommerce UX, Headless WooCommerce, WooCommerce
Headless WooCommerce with Next.js
Headless WooCommerce with Next.js moves your storefront off WordPress’s PHP theme layer and renders it through React instead. That is how headless stores reach page loads well under a second. It is the right architecture for high-volume stores – roughly $3M+ a year – where the conversion lift from that speed pays back a $70K+ […]
Case Study, ecommerce UX, Headless WooCommerce, WooCommerce
How Jackie Mack Designs achieved 0.945s load times and won a major US retailer
Jackie Mack Designs‘ conversion rate had dropped 57%. Their wholesale partners – Revolve, Anthropologie, and other major retailers – were sending traffic to a site that took over 5 seconds to load. TikTok Ads warned them directly: “Your website is too slow to run effective campaigns.” The bleeding was real. February 2023 was their worst […]
eCommerce, ecommerce UX, Headless WooCommerce, WooCommerce
Why product reviews are your hidden ecommerce superpower
What do Apple, Tesla, Airbnb, and Weight Watchers all share? Every one of them launched into a wall of skepticism. Customers had no reason to believe them yet. So they let other customers do the talking. By putting real reviews and testimonials in front of buyers, they turned skeptics into believers and believers into repeat […]
eCommerce, ecommerce UX, Headless WooCommerce, WooCommerce
How Gourmet Basket achieved 0.223 second page loads while processing 3 months of revenue in one week
After 9 years of pushing WooCommerce to its limits, Gourmet Basket faced a crisis that threatened their biggest revenue period: their checkout was timing out during peak season. For a luxury gift hamper retailer that processes three months of revenue in a single week during the Christmas rush, checkout failures were not an inconvenience. They […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
Perfecting Product Discovery: The Power of Product List & Filtering in UX Design
Imagine a bustling ecommerce marketplace, teeming with customers. Their faces reflect a perfect mix of anticipation and satisfaction. Every one of them is effortlessly navigating through various product categories, filtering items based on their personal preferences, and swiftly finding what they’re looking for. This is an online marketplace optimized with efficient User Experience (UX) techniques. […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Revamping checkout usability: Boost your e-commerce store’s conversion rates
Picture the marketplace of your dreams: customers enthusiastically filling their carts, each click echoing their anticipation of owning new, unique treasures. Yet, when they reach the checkout, the process becomes a labyrinth of confusion, leading to abandoned carts and a shift of loyal customers to your competitors. This is the common reality of e-commerce usability. […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Product page UX: The elements that convert browsers into buyers
This is the next post in our series on ecommerce usability and WooCommerce store performance. Product page UX is where revenue is won or lost. The shopper has already found what they want. What happens on this page decides whether they buy or bounce. We’ve covered how On-site Search, Homepage & Navigation, and Product List […]
eCommerce, ecommerce UX, WooCommerce
Homepage & navigation UX: Turning shoppers into buyers
Boost your E-Commerce Navigation UX with tips on menu design, reducing overcategorization, and balancing promotions for a seamless shopping experience.
Case Study, ecommerce UX, Headless WooCommerce, Mobile UX, Online Stores, WooCommerce
WooCommerce headless case study – Gourmet Basket instant pageloads
Gourmet Basket went headless on WooCommerce in 2022 and reached instant page loads – 0.223 seconds at peak – without leaving WooCommerce or changing how their team works. This is what headless looks like when it is the right call: a high-volume store, well above $3M a year, with checkout buckling under peak-season load. Bottom […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
4 research-backed tips for crafting high-converting product descriptions
What makes a great product description? When customers visit your online store and land on a product page, they’re trying to determine if it’s the right fit for them. The information in your product description plays a crucial role in their decision-making process. But how do you know if you’re providing the information they need to […]
Case Study, ecommerce UX, Mobile UX, Online Stores
How much is a bad ecommerce UX costing you? A case study
Good UX is extremely important, but how much can bad e-commerce UX cost you in sales? We look at one case study to figure out the details. Research shows that well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones. Moreover, visit-to-lead conversion rates can rise by 400% on sites with superior UX. The takeaway? Bad […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
The top 32 WooCommerce plugins that we recommend (and why)
Want a faster, higher-converting WooCommerce store? These are the plugins our team trusts to do the work – and the reasoning behind each one. As an open-source platform, WooCommerce gives you huge variety. There are thousands of plugins available, all of which change the way the base version of the platform works. That leaves you […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
The top 18 usability issues that cost online stores sales
eCommerce store owners know that user experience is everything. But a bad experience can drive customers away. Learn about the different areas that can affect your online store UX. Customers who buy from eCommerce websites want a pleasant experience. But aesthetics aren’t the only thing your customers look for. They want a good user experience […]
eCommerce, ecommerce UX, Mobile UX, Online Stores, WooCommerce
7 mistakes people make when moving to a new ecommerce platform
Setting up shop on a different platform? Discover some of the biggest mistakes that you should avoid. There are many reasons for switching ecommerce platforms. You might find a platform that offers a better UX, more design capabilities, or a host of new features you could use to grow your business. But moving to a […]