WOO PERFORMANCE
Insights, Guides, and Success Stories for High-Performance WooCommerce
Learn How to Boost Performance, Scale with Confidence, and Master Modern eCommerce
Should You Move from WooCommerce to Shopify? Run This Diagnostic First
Three clients almost moved to Shopify last quarter. Here’s why two of them couldn’t. Three of our clients asked about moving to Shopify in the last quarter. Two of them couldn’t have switched on terms that made economic sense — their product categories sit on Shopify’s restricted list, and Shopify Payments would have refused to […]
The Complete WooCommerce Performance Optimization Guide (2026): What Actually Moves Revenue
What this guide is about Most WooCommerce performance guides give you 14 tips and a plugin pitch. This isn’t that. This is the framework we use to take WooCommerce stores from 8-second load times to sub-second — without replatforming, without breaking what works, and without pretending plugins are the answer. The TL;DR: If you’d rather […]
Suspended WooCommerce maintenance. Eight-day Google block
In April this year, Aaron, who owns cellsafe.com, noticed his customer invoices were missing the logo and business number. He flagged it with us. By the time we’d finished investigating, we’d found a PHP webshell sitting in his plugins folder and obfuscated code injected into his database. The backdoor had been live for three weeks […]
The 47% You’re Losing Before They Reach Checkout
If you think trust is a checkout problem, you’ve already lost the sale. Most store owners I’m talking to right now are dealing with the same thing. Sales are harder to come by than they were 18 months ago. Google’s rewriting what search results look like, AI is changing how shoppers find and evaluate products, […]
OpenAI Just Killed Instant Checkout. Shopify Is Selling You a Panic.
Two weeks ago, OpenAI quietly killed the most-hyped feature in ecommerce. On March 24 they published a blog post admitting that Instant Checkout — the in-chat purchasing flow they launched with Stripe, Etsy, Walmart, and a handful of Shopify brands last September — wasn’t working. They’re pivoting to a model where ChatGPT handles product discovery […]
When NOT to Go Headless with WooCommerce
Part of our WooCommerce Performance Optimization series. For the complete guide covering all performance factors, see Why Your WooCommerce Store Is Slow (And How to Fix It). The Bottom Line on Headless WooCommerce Headless WooCommerce makes financial sense only for stores doing $3M+ annually. Below that threshold, optimizing your existing WooCommerce store achieves the same […]
Find out exactly where your store is leaking revenue
See exactly where your store is leaking revenue — not where you think it might be. A comprehensive performance analysis showing what’s costing you sales and what recovering it is worth.
“Within 48 hours we had a full breakdown of where we were losing money. The first change alone recovered $12K/month.”
Stuart, Head of Ecommerce, Gourmet Basket
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