Category: Case Study
Insights, Guides, and Success Stories for High-Performance WooCommerce
Learn How to Boost Performance, Scale with Confidence, and Master Modern eCommerce
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Austin Natural Mattress: AOV +88%, Orders +250%, Net Sales +582% – After a Recent Rebuild Made the Site Worse
When Shane of Austin Natural Mattress first paid us for an audit in June 2025, he’d been running the business for 25 years. Two stores – Austin (the flagship) and Houston – carrying Avocado, Naturepedic, Vispring, and his own in-house line. 99% of revenue runs through the showrooms. The website is the billboard that drives…
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Metta Hemp: AOV +28.3% While Colorado Banned Half the Catalogue
When Nick Vondra first reached out about mettahemp.com, the conversation was about conversion. The store had been stuck at the same monthly revenue for twelve months. Nick wanted to grow it by 50%. The day before our solution call, Colorado’s Department of Health banned about half of Metta Hemp’s product range – roughly a third…
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Hang Logic: Net Sales +82%, Orders +45%, AOV +25% in 12 Months
When Jacqueline Mitchell of Hang Logic first spoke with us, she had recently signed with a Melbourne ad agency to run Google Ads. Hang Logic imports European picture hanging systems into Australia. Jacqueline had been running it for 15 years. Three or four years earlier she’d achieved a long-held goal of becoming the architect importer…
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Henry Holsters: AOV +15%, Items per Order +37% – After the Owner Benchmarked Them as the Slowest in Their Category
When Andrew Henry of Henry Holsters first spoke with us, he’d already done the diagnosis himself. Andrew is a CNC machinist and product designer by trade. The founder. His main business is OEM manufacturing – designing and producing parts for other firearms brands, like a ghost kitchen for the industry. Henry Holsters is the retail…
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Shine Trim: Sales +39% After We Resolved Issues That Existed “From the Dawn of Time”
When Helen of Shine Trim first emailed us, she’d been running her NYC garment district apparel business since 2007. Three retail stores closed during COVID. Online, she was competing against Shein and Temu at fast-fashion prices with a catalog of 1,000+ products. The site she’d been running for years had been giving her issues, in…
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Cannaclear: Revenue +83%, AOV +58%, Orders +16% in 9 Weeks
When Devin Adams of Cannaclear first spoke to us, his store’s revenue had dropped 70% over twelve months. Twelve months earlier the business had been performing strongly. By the time we spoke, he didn’t know exactly why it had collapsed – only that it had. His Google Analytics had been broken for six to eight…
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The Checkout Leak Quietly Draining a UK Dancewear Store
Generally, the businesses we work with have hit a ceiling with their online sales and their current developers. They’re looking for a partner to take them to the next level. Porselli Dancewear was different – they were losing ground to competitors and bleeding revenue from problems their £100/hour agency couldn’t (or wouldn’t) resolve. This article…
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How LiteracyWorks Achieved Near-Perfect Performance on Native WooCommerce
260% revenue growth. Sub-800ms page loads. Zero platform migration. After 4 years of incremental work, Trish Weeks knew her WooCommerce store needed more than another band-aid. LiteracyWorks sells workplace literacy training materials – instant downloads and physical workbooks – to Australian businesses and government agencies. But the site was losing users with 4.2 second load…
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When Every Visitor Counts: How Byron Bay Candles Restored Trust (and their Mobile Experience)
Annemarie had turned off all advertising for Byron Bay Candles. After watching her daily orders drop from 30-40 to barely 10, she made the painful decision: stop paying for traffic to a website that would not convert. With a shipping container of inventory arriving from China and cash flow stretched thin, she could not afford…
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How Jackie Mack Designs Achieved 0.945s Load Times and Won a Major US Retailer
Jackie Mack Designs‘ conversion rate had dropped 57%. Their wholesale partners – Revolve, Anthropologie, and other major retailers – were sending traffic to a site that took over 5 seconds to load. TikTok Ads warned them directly: “Your website is too slow to run effective campaigns.” The bleeding was real. February 2023 was their worst…
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WooCommerce Headless Case Study – Gourmet Basket Instant Pageloads
Gourmet Basket went headless on WooCommerce in 2022 and reached instant page loads – 0.223 seconds at peak – without leaving WooCommerce or changing how their team works. This is what headless looks like when it is the right call: a high-volume store, well above $3M a year, with checkout buckling under peak-season load. Bottom…
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How Much Is a Bad Ecommerce UX Costing You? A Case Study
Good UX is extremely important, but how much can bad e-commerce UX cost you in sales? We look at one case study to figure out the details. Research shows that well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones. Moreover, visit-to-lead conversion rates can rise by 400% on sites with superior UX. The takeaway? Bad…
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How Trucker’s Toy Store Boosted Revenue by 242% in ONE Month (And Four Tips to Help Boost Your Conversion, Too)
Are you focusing on mobile site quality and conversion? If not, you need to. Here’s an example of a client whose conversion rate we lifted, plus tips to help you do the same. Mobile may be the most important aspect of your WooCommerce site today. The stats bear this out. In Australia, mobile devices account…
