Campbell Angus

Perfecting Product Discovery: The Power of Product List & Filtering in UX Design

The Power of Product List & Filtering in UX Design

Imagine a bustling ecommerce marketplace, teeming with customers. Their faces reflect a perfect mix of anticipation and satisfaction. Every one of them is effortlessly navigating through various product categories, filtering items based on their personal preferences, and swiftly finding what they’re looking for. This is an online marketplace optimized with efficient User Experience (UX) techniques. … Read more

Revamping Checkout Usability: Boost Your E-commerce Store’s Conversion Rates

Picture the marketplace of your dreams: customers enthusiastically filling their carts, each click echoing their anticipation of owning new, unique treasures. Yet, when they reach the checkout, the process becomes a labyrinth of confusion, leading to abandoned carts and a shift of loyal customers to your competitors. This is the common reality of e-commerce usability. … Read more

Unlocking E-commerce Success: A Deep Dive into Product Page UX

Welcome to another entry in our series about ecommerce usability and boosting the performance of your WooCommerce online store. Improving your online store UX can be a monumental strategic advantage, an investment that yields tremendous dividends in all times, good or bad. We’ve also explored how themes such as On-site Search, Homepage & Navigation, and … Read more

WooCommerce Headless Case Study – Gourmet Basket Instant Pageloads

In this video case study, we’re diving deep into the remarkable transformation of Gourmet Basket, a luxury gift hamper retailer. Gourmet Basket’s journey from a sluggish WooCommerce store to an instant pageload powerhouse is a testament to the revolutionary impact of Blaze Commerce. Watch the video: Transcript: Hey, it’s Campbell from Blaze Commerce here. Today we’re … Read more

4 Research-Backed Tips for Crafting High-Converting Product Descriptions

What makes a great product description? When customers visit your online store and land on a product page, they’re trying to determine if it’s the right fit for them. The information in your product description plays a crucial role in their decision-making process. But how do you know if you’re providing the information they need to … Read more

Are you ready to make the switch to WooCommerce? We explain how to migrate from Shopify to WooCommerce in this step-by-step guide.

migrate from shopify to woocommerce

WooCommerce is the most popular e-commerce platform, powering 28.19% of all online stores. Built on WordPress, WooCommerce offers unrivalled customization. The plugin allows you to build and promote the website of your dreams. Yet many first-time store owners choose Shopify as their go-to e-commerce system. With its attractive interface and simple setup, Shopify looks like the … Read more