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ecommerce UX, Mobile UX, Performance, WooCommerce
The WooCommerce mobile conversion mistake every store owner makes
Your customers shop on their phones. You check your store on a desktop. The data says that’s the most expensive habit you have. A note before we start This post covers the mobile conversion gap on WooCommerce: why mobile pulls most of the traffic and the smaller share of sales, how six recent store rebuilds […]
The 47% You’re Losing Before They Reach Checkout
If you think trust is a checkout problem, you’ve already lost the sale. Most store owners I’m talking to right now are dealing with the same thing. Sales are harder to come by than they were 18 months ago. Google’s rewriting what search results look like, AI is changing how shoppers find and evaluate products, […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
WooCommerce UX Is Broken Out of the Box: The Research-Backed Guide to Resolving What’s Costing You Sales
Quick Answer WooCommerce powers 25% of all online stores, but its default user experience actively hurts conversions. The checkout is bloated with unnecessary fields. Product pages lack critical trust signals. Mobile navigation fails basic usability standards. We audit WooCommerce stores every week and find 30-50 UX problems on virtually every site – problems that directly […]
ecommerce UX, Mobile UX, Performance, SEO, WooCommerce
FSE WordPress themes: 40% faster than traditional themes for WooCommerce stores
Your traditional theme is bleeding $54,000 monthly A $1.8 million/year WooCommerce butcher in New York discovered they were losing 65% of potential conversions from their traditional WordPress theme’s catastrophic performance issues. After implementing Full Site Editing architecture, they achieved 87% faster load times in 6 weeks. Bottom line: FSE themes deliver 40-60% faster performance through […]
ecommerce UX, Mobile UX, Online Stores, WooCommerce
The top 9 UX mistakes online stores make with onsite search (and how to resolve them)
Quick Answer Site search users convert at 2.5x the rate of browsers and generate 44% of ecommerce revenue – despite being only 24% of visitors. Yet most stores treat search as an afterthought. The result: 31% of product-finding tasks fail when customers rely on search, and 80% of shoppers leave after a poor search experience. […]
Case Study, ecommerce UX, Mobile UX
When every visitor counts: How Byron Bay Candles restored trust (and their mobile experience)
Annemarie had turned off all advertising for Byron Bay Candles. After watching her daily orders drop from 30-40 to barely 10, she made the painful decision: stop paying for traffic to a website that would not convert. With a shipping container of inventory arriving from China and cash flow stretched thin, she could not afford […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
Perfecting Product Discovery: The Power of Product List & Filtering in UX Design
Imagine a bustling ecommerce marketplace, teeming with customers. Their faces reflect a perfect mix of anticipation and satisfaction. Every one of them is effortlessly navigating through various product categories, filtering items based on their personal preferences, and swiftly finding what they’re looking for. This is an online marketplace optimized with efficient User Experience (UX) techniques. […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Revamping checkout usability: Boost your e-commerce store’s conversion rates
Picture the marketplace of your dreams: customers enthusiastically filling their carts, each click echoing their anticipation of owning new, unique treasures. Yet, when they reach the checkout, the process becomes a labyrinth of confusion, leading to abandoned carts and a shift of loyal customers to your competitors. This is the common reality of e-commerce usability. […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Product page UX: The elements that convert browsers into buyers
This is the next post in our series on ecommerce usability and WooCommerce store performance. Product page UX is where revenue is won or lost. The shopper has already found what they want. What happens on this page decides whether they buy or bounce. We’ve covered how On-site Search, Homepage & Navigation, and Product List […]
Case Study, ecommerce UX, Headless WooCommerce, Mobile UX, Online Stores, WooCommerce
WooCommerce headless case study – Gourmet Basket instant pageloads
Gourmet Basket went headless on WooCommerce in 2022 and reached instant page loads – 0.223 seconds at peak – without leaving WooCommerce or changing how their team works. This is what headless looks like when it is the right call: a high-volume store, well above $3M a year, with checkout buckling under peak-season load. Bottom […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
4 research-backed tips for crafting high-converting product descriptions
What makes a great product description? When customers visit your online store and land on a product page, they’re trying to determine if it’s the right fit for them. The information in your product description plays a crucial role in their decision-making process. But how do you know if you’re providing the information they need to […]
Case Study, ecommerce UX, Mobile UX, Online Stores
How much is a bad ecommerce UX costing you? A case study
Good UX is extremely important, but how much can bad e-commerce UX cost you in sales? We look at one case study to figure out the details. Research shows that well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones. Moreover, visit-to-lead conversion rates can rise by 400% on sites with superior UX. The takeaway? Bad […]
Case Study, eCommerce, Mobile UX, WooCommerce
How Trucker’s Toy Store boosted revenue by 242% in one month (and four tips to help boost your conversion, too)
Are you focusing on mobile site quality and conversion? If not, you need to. Here’s an example of a client whose conversion rate we lifted, plus tips to help you do the same. Mobile may be the most important aspect of your WooCommerce site today. The stats bear this out. In Australia, mobile devices account […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
The top 32 WooCommerce plugins that we recommend (and why)
Want a faster, higher-converting WooCommerce store? These are the plugins our team trusts to do the work – and the reasoning behind each one. As an open-source platform, WooCommerce gives you huge variety. There are thousands of plugins available, all of which change the way the base version of the platform works. That leaves you […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
The top 18 usability issues that cost online stores sales
eCommerce store owners know that user experience is everything. But a bad experience can drive customers away. Learn about the different areas that can affect your online store UX. Customers who buy from eCommerce websites want a pleasant experience. But aesthetics aren’t the only thing your customers look for. They want a good user experience […]
eCommerce, ecommerce UX, Mobile UX, Online Stores, WooCommerce
7 mistakes people make when moving to a new ecommerce platform
Setting up shop on a different platform? Discover some of the biggest mistakes that you should avoid. There are many reasons for switching ecommerce platforms. You might find a platform that offers a better UX, more design capabilities, or a host of new features you could use to grow your business. But moving to a […]