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eCommerce, ecommerce UX, Mobile UX, Online Stores
WooCommerce UX Is Broken Out of the Box: The Research-Backed Guide to Resolving What’s Costing You Sales
Quick Answer WooCommerce powers 25% of all online stores, but its default user experience actively hurts conversions. The checkout is bloated with unnecessary fields. Product pages lack critical trust signals. Mobile navigation fails basic usability standards. We audit WooCommerce stores every week and find 30-50 UX problems on virtually every site – problems that directly […]
ecommerce UX, Mobile UX, Online Stores, WooCommerce
The Top 9 UX Mistakes Online Stores Make With Onsite Search (and How to Resolve Them)
Quick Answer Site search users convert at 2.5x the rate of browsers and generate 44% of ecommerce revenue – despite being only 24% of visitors. Yet most stores treat search as an afterthought. The result: 31% of product-finding tasks fail when customers rely on search, and 80% of shoppers leave after a poor search experience. […]
Case Study, Online Stores, WooCommerce, WordPress
The Checkout Leak Quietly Draining a UK Dancewear Store
Generally, the businesses we work with have hit a ceiling with their online sales and their current developers. They’re looking for a partner to take them to the next level. Porselli Dancewear was different – they were losing ground to competitors and bleeding revenue from problems their £100/hour agency couldn’t (or wouldn’t) resolve. This article […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Revamping Checkout Usability: Boost Your E-commerce Store’s Conversion Rates
Picture the marketplace of your dreams: customers enthusiastically filling their carts, each click echoing their anticipation of owning new, unique treasures. Yet, when they reach the checkout, the process becomes a labyrinth of confusion, leading to abandoned carts and a shift of loyal customers to your competitors. This is the common reality of e-commerce usability. […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Product Page UX: The Elements That Convert Browsers into Buyers
This is the next post in our series on ecommerce usability and WooCommerce store performance. Product page UX is where revenue is won or lost. The shopper has already found what they want. What happens on this page decides whether they buy or bounce. We’ve covered how On-site Search, Homepage & Navigation, and Product List […]
Case Study, ecommerce UX, Headless WooCommerce, Mobile UX, Online Stores, WooCommerce
WooCommerce Headless Case Study – Gourmet Basket Instant Pageloads
Gourmet Basket went headless on WooCommerce in 2022 and reached instant page loads – 0.223 seconds at peak – without leaving WooCommerce or changing how their team works. This is what headless looks like when it is the right call: a high-volume store, well above $3M a year, with checkout buckling under peak-season load. Bottom […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
4 Research-Backed Tips for Crafting High-Converting Product Descriptions
What makes a great product description? When customers visit your online store and land on a product page, they’re trying to determine if it’s the right fit for them. The information in your product description plays a crucial role in their decision-making process. But how do you know if you’re providing the information they need to […]
Case Study, ecommerce UX, Mobile UX, Online Stores
How Much Is a Bad Ecommerce UX Costing You? A Case Study
Good UX is extremely important, but how much can bad e-commerce UX cost you in sales? We look at one case study to figure out the details. Research shows that well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones. Moreover, visit-to-lead conversion rates can rise by 400% on sites with superior UX. The takeaway? Bad […]
eCommerce, ecommerce UX, Mobile UX, Online Stores, WooCommerce
7 Mistakes People Make When Moving to a New Ecommerce Platform
Setting up shop on a different platform? Discover some of the biggest mistakes that you should avoid. There are many reasons for switching ecommerce platforms. You might find a platform that offers a better UX, more design capabilities, or a host of new features you could use to grow your business. But moving to a […]
Hosting, Online Stores, WooCommerce, WordPress
Why You Need Better (And Faster) Web Hosting to Boost Profits (And 4 Ways to Find the Perfect Solution)
Your ecommerce business depends on reliable hosting. Poor WooCommerce hosting can cost you money. Here’s how to find the best solution and increase your profits. You may have an ecommerce business. But no one will see it unless you go through a hosting provider. You may not pay as much attention to your WooCommerce hosting provider. […]
Hosting, Online Stores, WooCommerce, WordPress
Blaze Commerce WooCommerce Hosting Performance: The Data
Your business depends on WooCommerce. Hosting is the engine underneath it. And you can’t run a store on underperforming hosting. Businesses need to stay ahead of the competition to remain profitable. In this age of technology, that means an efficient online presence. But what happens when your hosting provider is poor? You may experience a […]
Online Stores, SEO, WooCommerce
Blaze Commerce Formula for Online Stores that Sell
Hello, owner or manager of an online store. I’m guessing you’re reading this article because you’ve got an existing online store (maybe it’s your second or third version of the site), and you’re looking for a partner with deep experience with online stores that can help you maximize the potential of your online presence, enabling […]