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UK Dancewear retailer lost 20% of revenue to a Broken Checkout
“I’m wondering whether it’s worthwhile being in this business,” the owner told us during our discovery call. His family’s dancewear business had been serving the UK dance community for over 35 years. Now, after inheriting it and fighting through COVID, he watched helplessly as sales dropped 20% year-over-year. Google Ads that once returned 6x were…
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Mastering Ecommerce UX in 2024: The Ultimate Guide to User Experience & Conversion Rates
We all know that running an online store can be challenging, especially when trying to stand out from the competition. One crucial factor that can set you apart is the quality of your site’s user experience (UX). Let’s explore how enhancing your UX can help you increase conversion rates, sales, and overall customer satisfaction. Recent…
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Revamping Checkout Usability: Boost Your E-commerce Store’s Conversion Rates
Picture the marketplace of your dreams: customers enthusiastically filling their carts, each click echoing their anticipation of owning new, unique treasures. Yet, when they reach the checkout, the process becomes a labyrinth of confusion, leading to abandoned carts and a shift of loyal customers to your competitors. This is the common reality of e-commerce usability.…
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Unlocking E-commerce Success: A Deep Dive into Product Page UX
Welcome to another entry in our series about ecommerce usability and boosting the performance of your WooCommerce online store. Improving your online store UX can be a monumental strategic advantage, an investment that yields tremendous dividends in all times, good or bad. We’ve also explored how themes such as On-site Search, Homepage & Navigation, and…
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WooCommerce Headless Case Study – Gourmet Basket Instant Pageloads
In this video case study, we’re diving deep into the remarkable transformation of Gourmet Basket, a luxury gift hamper retailer. Gourmet Basket’s journey from a sluggish WooCommerce store to an instant pageload powerhouse is a testament to the revolutionary impact of Blaze Commerce. Watch the video: Transcript: Hey, it’s Campbell from Blaze Commerce here. Today we’re…
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4 Research-Backed Tips for Crafting High-Converting Product Descriptions
What makes a great product description? When customers visit your online store and land on a product page, they’re trying to determine if it’s the right fit for them. The information in your product description plays a crucial role in their decision-making process. But how do you know if you’re providing the information they need to…
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The Top 9 UX Mistakes Online Stores Make with Onsite Search (and how to fix them)
The following video covers the top 9 onsite search violations that we regularly see on ecommerce stores. After reviewing hundreds of ecommerce sites, we found onsite search to be the most powerful tool you can offer your customers in terms of product discovery. There are 50 research-backed guidelines alone on how to do onsite search…
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How Much Is a Bad Ecommerce UX Costing You? A Case Study
Good UX is extremely important, but just how much can bad e-commerce UX cost you in sales? We look at one case study to figure out the details. Research shows that well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones. Moreover, visit-to-lead conversion rates can rise by 400% on sites with superior UX. The takeaway?…
