ecommerce UX, WooCommerce, WordPress

Owners Are Blind To Their Own Stores: The Three Findings In Almost Every WooCommerce Audit

In June 2025 we delivered an audit on Austin Natural Mattress. By December the site was slower than the day we handed over the report. Largest Contentful Paint had gone from 16.5 seconds to 18.6. Layout shift had gone from zero to 0.464. SemRush site health had dropped from 90 to 74. The report wasn’t […]

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Henry Holsters founder holding smartphone showing redesigned WooCommerce mobile product page with items per order +37% and AOV +15% firearms case study results.

Case Study, eCommerce, ecommerce UX, Performance, WooCommerce, WordPress

Henry Holsters: AOV +15%, Items per Order +37% – After the Owner Benchmarked Them as the Slowest in Their Category

When Andrew Henry of Henry Holsters first spoke with us, he’d already done the diagnosis himself. Andrew is a CNC machinist and product designer by trade. The founder. His main business is OEM manufacturing – designing and producing parts for other firearms brands, like a ghost kitchen for the industry. Henry Holsters is the retail […]

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Ecommerce founder watching WooCommerce checkout payments hang and customers abandon orders during checkout.

Case Study, Online Stores, WooCommerce, WordPress

The Checkout Leak Quietly Draining a UK Dancewear Store

Generally, the businesses we work with have hit a ceiling with their online sales and their current developers. They’re looking for a partner to take them to the next level. Porselli Dancewear was different – they were losing ground to competitors and bleeding revenue from problems their £100/hour agency couldn’t (or wouldn’t) resolve. This article […]

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Case Study, eCommerce, ecommerce UX, WooCommerce, WordPress

How LiteracyWorks Achieved Near-Perfect Performance on Native WooCommerce

260% revenue growth. Sub-800ms page loads. Zero platform migration. After 4 years of incremental work, Trish Weeks knew her WooCommerce store needed more than another band-aid. LiteracyWorks sells workplace literacy training materials – instant downloads and physical workbooks – to Australian businesses and government agencies. But the site was losing users with 4.2 second load […]

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Hosting, Online Stores, WooCommerce, WordPress

Why You Need Better (And Faster) Web Hosting to Boost Profits (And 4 Ways to Find the Perfect Solution)

Your ecommerce business depends on reliable hosting. Poor WooCommerce hosting can cost you money. Here’s how to find the best solution and increase your profits. You may have an ecommerce business. But no one will see it unless you go through a hosting provider. You may not pay as much attention to your WooCommerce hosting provider. […]

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Hosting, Online Stores, WooCommerce, WordPress

Blaze Commerce WooCommerce Hosting Performance: The Data

Your business depends on WooCommerce. Hosting is the engine underneath it. And you can’t run a store on underperforming hosting. Businesses need to stay ahead of the competition to remain profitable. In this age of technology, that means an efficient online presence. But what happens when your hosting provider is poor? You may experience a […]

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