We all know that running an online store can be a challenging endeavour, especially when you’re trying to stand out from the competition. One crucial factor that can set you apart is the quality of your site’s user experience (UX). Let’s delve into how enhancing your UX can help you increase conversion rates, sales, and overall customer satisfaction.
Recent studies reveal a staggering statistic: 88% of online shoppers are likely to abandon a website forever after encountering a poor user experience. This shocking figure underscores the significance of having a robust UX design. So, how can you optimize your e-commerce UX to enhance your site’s performance?
What is E-commerce UX?
Before diving deeper, let’s ensure we’re on the same page about what good e-commerce UX entails. Simply put, UX in e-commerce is about making your site as intuitive and user-friendly as possible. The customer’s journey—from finding the desired product to finalizing the purchase—should be seamless. A well-structured UX design not only boosts the overall customer experience but also increases the likelihood of return visits.
The Power of High-Quality UX in E-commerce
In the world of online shopping, the significance of traffic generation is paramount. However, if your e-commerce platform is riddled with UX issues, you’re essentially leaving money on the table. Let’s examine the key benefits of implementing stellar UX practices in your e-commerce site:
- Improved Conversion Rates and Increased Revenue: A seamless UX design ensures your marketing efforts don’t go to waste, turning site visits into sales.
- Boosted Average Order Values: When customers can effortlessly find and add products to their carts, they’re more likely to increase their purchase quantities.
- Enhanced Brand Loyalty: A superior UX design not only optimizes conversion rates but also fosters trust and builds a loyal customer base.
Guiding Your UX Improvement: Research-backed Steps to Success
Understanding the essence of good UX design is the first step. Next, let’s dive into actionable insights and strategies that can effectively improve your e-commerce UX. By employing these research-backed practices, you can optimize your site’s performance and drive success:
- Swift Product Accessibility: Ensure your customers can locate their desired products without delay. Tips on refining your homepage layout and navigation, on-site search and product list & filtering:
- Simplified Purchasing Decisions: Provide comprehensive product information to facilitate easy purchasing decisions. For crafting high-converting product descriptions, consider these tips. Get a full list of product page guidelines at Unlocking E-commerce Success: A Deep Dive into Product Page UX.
- Frictionless Purchase Completion: Simplify the checkout process by asking only for necessary details and offering user-friendly options. Get an in-depth guide on minimizing cart abandonment here.
- Returning Customer Engagement: Encourage return visits by offering simple order tracking, easy reorders, and personalized content.
- Mobile Optimization: With 50% of e-commerce revenue coming from mobile users, it’s crucial to prioritize mobile optimization.
Examples of Great UX
Are you curious to see how these UX guidelines play out in the real world? Here are some examples of logo companies implementing these UX guidelines to dominate their industry segments.
Stitch Fix is a great example of a site that offers a clean, interactive home page to its visitors. There are no ads, but there is a tempting style quiz to take that seamlessly gathers shoppers’ information along the way.
American Eagle is an example of an e-commerce storefront that displays top-level scope paths clearly on its home page. Instead of leading visitors down an unknown path, they have clearly titled paths like “Women’s New Arrivals.”
The Adidas online store is another example of great use of UX guidelines. For example, if you use their search function, it will automatically suggest refinements for your search. If you type in “hoodies” the site will suggest two variations of the search, “women’s hoodies” and “men’s hoodies” to select if you choose.
Utilizing UX Case Studies
One of the best ways to improve your e-commerce UX and conversion rate is by leveraging case studies. Learning from case studies is a great way to implement methods that are already proven to drive results.
Here are a few recent case studies:
- How Trucke’s Toy Store Boosted Revenue by 242% in ONE Month (And Four Tips to Help Boost Your Conversion, Too)
- Victoria’s Basement Top 10 UX Fails Product List and Filtering (and how to fix them)
- Independent Living Specialists Top 5 Ecommerce UX Fails for On-Site Search
- How Much Is a Bad Ecommerce UX Costing You? A Case Study
- WooCommerce Headless Case Study & Gourmet Basket Instant Pageloads
Here at Blaze Commerce, we are always examining case studies and sharing them with you. If you want to read our latest case study-related articles, keep an eye on our blog.
Do You Need to Ramp up Your E-Commerce UX and Conversion Rate?
As you can see, your e-commerce UX and conversion rate are joined at the hip. Without good e-commerce UX, your conversion rates won’t rise and your marketing budget will be wasted.
Do you need help improving the UX on your e-commerce site? If so, contact us for a free UX review of your online store today.