It varies widely – and the hourly rate is the wrong thing to focus on.
As a rough guide: freelance WooCommerce developers run about $30-150/hour depending on experience and location; a small, well-defined project might be a few hundred to a few thousand dollars; and ongoing agency support is usually a monthly retainer rather than hourly.
But rate tells you little about cost. A $40/hour developer who’s slow, or whose work has to be redone, is more expensive than a $120/hour specialist who fixes it once. The real question is whether they deliver measurable results – faster load times, higher conversion, fewer problems.
Ask any developer or agency for before-and-after numbers from real clients – that’s the honest way to compare cost, by outcome, not by hour (here are 9 things to look for when hiring a WooCommerce expert). It’s how we’d want to be judged: our clients have seen results like revenue up 83% in nine weeks. More: do you even need a developer? · freelancer or agency?