Hello, owner or manager of an online store. I’m guessing you’re reading this article because you’ve got an existing online store (maybe it’s your second or third version of the site), and you’re looking for a partner with deep experience with online stores that can help you maximise the potential of your online presence, enabling … Read more
If you’re not thinking about the user experience (UX) that your website offers, you do a disservice to your customers and leave money on the table. Discover how AdMerch resolved their UX issues and what you can do to emulate them. Web design has come a long way since the dawn of the internet. If … Read more
While building online stores for our clients with the increasingly popular WooCommerce plugin for WordPress, one of the major concerns that we see all of our clients face is achieving higher conversion rates. Several factors play an important role to convert online visitors into long-term subscribers or customers. While you prepare attractive deals and hone your content presentation, we … Read more
Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth. Offering discounts for your online store can be a powerful weapon in your conversion arsenal, however, used haphazardly, … Read more
Earlier this year Google updated their search algorithm to take into account if a website is mobile friendly or not. How has this update affected website rankings and their traffic? Here’s some examples of websites and how they rank for desktop and mobile searches: Domain Desktop Ranking Smartphone Ranking potterybarnkids.com 5 11 Bargainist.com 7 16 Moz.com 3 … Read more
Before you spend money to rent a DSLR camera and a lens for your product photography, consider using the quality camera that you carry around with you all the time: your smartphone. You may be thinking that using your smartphone for product photography sounds a bit crazy, but with today’s advances in technology, it’s absolutely … Read more
If you’re attempting to improve search rankings for your web pages, these days it’s no longer an option not to optimize digital assets. With search engines incorporating video, images and news into standard search results, marketers have the opportunity to achieve increased visibility by implementing basic video SEO principles. These 5 basic tips for video … Read more
A professional web design is the current need with businesses if they really want to create a good image through their online presence. Quality comes first when it comes to a professional design. A good-quality web design will help a business grow fast by being an exceptional promoting and marketing tool and keep it ahead … Read more
So someone has made their way to your website. Great! They may have heard about you through someone else, saw your advertising somewhere, or simply found you through a search engine. Regardless of how they found you, you have one chance to make a good impression, and although the “About Us” page may not be … Read more
A guide to writing effective Frequently Asked Questions (FAQs) for your website When considering a list of frequently asked question for your website, you should approach it with two factors in mind: Be informative and answer common questions Reduce the visitor’s resistance toward doing business with you Everyone understands the first point – the purpose … Read more
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