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How Infinite Defense took Mobile Pagespeed from 31 to 90 – and Fixed an 8:1 Desktop-to-Mobile Conversion Gap
A WooCommerce store bleeding mobile revenue got green Core Web Vitals across every page, eliminated checkout errors, and rebuilt 100+ UX pain points – without replatforming. The Problem: A Botched Migration Left Revenue on the Table Infinite Defense sells self-healing shooting targets to enthusiasts, law enforcement, and military clients. It’s a niche product in a…
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The Top 9 UX Mistakes Online Stores Make with Onsite Search (and how to fix them)
Quick Answer Site search users convert at 2.5x the rate of browsers and generate 44% of ecommerce revenue—despite being only 24% of visitors. Yet most stores treat search as an afterthought. The result: 31% of product-finding tasks fail when customers rely on search, and 80% of shoppers leave after a poor search experience. This article…
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The £4,000 Monthly Checkout Problem Nobody Knew Existed
Generally, the businesses we work with have hit a ceiling with their online sales and their current developers. They’re looking for a partner to take them to the next level. Porselli Dancewear was different – they were losing ground to competitors and bleeding revenue from problems their £100/hour agency couldn’t (or wouldn’t) fix. This article…
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How LiteracyWorks Achieved Enterprise Performance on Native WooCommerce
260% revenue growth. Sub-800ms page loads. Zero platform migration. After 4 years of incremental fixes, Trish Weeks knew her WooCommerce store needed more than another band-aid. LiteracyWorks sells workplace literacy training materials – instant downloads and physical workbooks – to Australian businesses and government agencies. But the site was hemorrhaging users with 4.2 second load…
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When Every Visitor Counts: How Byron Bay Candles Rebuilt Trust (and their Mobile Experience)
Annemarie had just turned off all advertising for Byron Bay Candles. After watching her daily orders drop from 30-40 to barely 10, she made the painful decision: stop throwing money at a broken website. With a shipping container of inventory arriving from China and cash flow stretched thin, she couldn’t afford to keep paying for…
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How Jackie Mack Designs Achieved 0.945s Load Times and Won a Major US Retailer
Jackie Mack Designs‘ conversion rate had plummeted 57%. Their prestigious wholesale partners – Revolve, Anthropologie, and other major retailers – were sending traffic to a site that took over 5 seconds to load. TikTok Ads literally warned them: “Your website is too slow to run effective campaigns.” The bleeding was real. February 2023 was their…
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WooCommerce Headless Case Study – Gourmet Basket Instant Pageloads
In this video case study, we’re diving deep into the remarkable transformation of Gourmet Basket, a luxury gift hamper retailer. Gourmet Basket’s journey from a sluggish WooCommerce store to an instant pageload powerhouse is a testament to the revolutionary impact of Blaze Commerce. Watch the video: Transcript: Hey, it’s Campbell from Blaze Commerce here. Today we’re…
