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How Infinite Defense took Mobile Pagespeed from 31 to 90 – and Fixed an 8:1 Desktop-to-Mobile Conversion Gap
A WooCommerce store bleeding mobile revenue got green Core Web Vitals across every page, eliminated checkout errors, and rebuilt 100+ UX pain points – without replatforming. The Problem: A Botched Migration Left Revenue on the Table Infinite Defense sells self-healing shooting targets to enthusiasts, law enforcement, and military clients. It’s a niche product in a…
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WooCommerce UX Is Broken Out of the Box: The Research-Backed Guide to Fixing What’s Costing You Sales
Quick Answer WooCommerce powers 25% of all online stores, but its default user experience actively hurts conversions. The checkout is bloated with unnecessary fields. Product pages lack critical trust signals. Mobile navigation fails basic usability standards. We audit WooCommerce stores every week and find 30-50 UX problems on virtually every site—problems that directly cost store…
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FSE WordPress Themes: 40% Faster Than Traditional Themes for WooCommerce Stores
Your Traditional Theme Is Bleeding $54,000 Monthly A $1.8 million/year WooCommerce butcher in New York discovered they were losing 65% of potential conversions from their traditional WordPress theme’s catastrophic performance issues. After implementing Full Site Editing architecture, they achieved 87% faster load times in 6 weeks. Bottom line: FSE themes deliver 40-60% faster performance through…
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The Top 9 UX Mistakes Online Stores Make with Onsite Search (and how to fix them)
Quick Answer Site search users convert at 2.5x the rate of browsers and generate 44% of ecommerce revenue—despite being only 24% of visitors. Yet most stores treat search as an afterthought. The result: 31% of product-finding tasks fail when customers rely on search, and 80% of shoppers leave after a poor search experience. This article…
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How LiteracyWorks Achieved Enterprise Performance on Native WooCommerce
260% revenue growth. Sub-800ms page loads. Zero platform migration. After 4 years of incremental fixes, Trish Weeks knew her WooCommerce store needed more than another band-aid. LiteracyWorks sells workplace literacy training materials – instant downloads and physical workbooks – to Australian businesses and government agencies. But the site was hemorrhaging users with 4.2 second load…
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When Every Visitor Counts: How Byron Bay Candles Rebuilt Trust (and their Mobile Experience)
Annemarie had just turned off all advertising for Byron Bay Candles. After watching her daily orders drop from 30-40 to barely 10, she made the painful decision: stop throwing money at a broken website. With a shipping container of inventory arriving from China and cash flow stretched thin, she couldn’t afford to keep paying for…
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Headless WooCommerce with Next.js
Introducing Nextjs: Powering Headless WooCommerce with React Next.js is a widely adopted frontend framework built with React, that seamlessly integrates with headless WooCommerce setups. It brings many impressive features and benefits to the table, enhancing your online store’s performance and user experience. One of the standout features of Next.js is its seamless data fetching capabilities.…
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How Jackie Mack Designs Achieved 0.945s Load Times and Won a Major US Retailer
Jackie Mack Designs‘ conversion rate had plummeted 57%. Their prestigious wholesale partners – Revolve, Anthropologie, and other major retailers – were sending traffic to a site that took over 5 seconds to load. TikTok Ads literally warned them: “Your website is too slow to run effective campaigns.” The bleeding was real. February 2023 was their…
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Why Product Reviews Are Your Hidden Ecommerce Superpower
What do Apple, Tesla, Airbnb, and Weight Watchers all share? These industry disruptors faced a sea of scepticism when they first launched. Yet, they didn’t just sail through the choppy waters of doubt; they transformed them into oceans of opportunity, much like Blaze Commerce aims to do for your WooCommerce setup. How? By leveraging the…
