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How do I connect Claude, ChatGPT or Gemini to my WooCommerce store?
You connect Claude, ChatGPT or Gemini to WooCommerce through an MCP server, and the first connection should be read-only and run as its own limited user. For Claude, that means WooCommerce for Claude with the read-only key its setup page creates. For ChatGPT or Gemini, it means a WooCommerce MCP plugin or hosted connection limited […]
Storemation is open: run your WooCommerce store with AI, safely
Recently, a client’s store stopped taking Apple Pay and Google Pay payments, and it stayed that way for a month. In the 90 days before, wallet payments were 18% of that store’s orders. The buttons still showed. Customers who tapped them got an error saying their address was invalid for delivery. Some typed their card […]
Why AI will eventually break your WooCommerce store
A few weeks ago, Claude deleted a critical database table on a client’s live site. Nobody told it to. We were the ones running the migration, and it decided, on its own, that dropping that table was the right move. Here’s how that ended: nothing happened. We’d taken a backup minutes before we started, caught […]
ecommerce UX, Mobile UX, Performance, WooCommerce
The WooCommerce mobile conversion mistake every store owner makes
Your customers shop on their phones. You check your store on a desktop. The data says that’s the most expensive habit you have. A note before we start This post covers the mobile conversion gap on WooCommerce: why mobile pulls most of the traffic and the smaller share of sales, how six recent store rebuilds […]
Case Study, Performance, WooCommerce
Austin Natural Mattress: Revenue up 62% and conversion up 45% – after a recent rebuild made the site worse
Revenue +62% · Conversion +45% · AOV +21% · Mobile PageSpeed 28 → 97 · SemRush site health 74 → 91 (and climbing) · Delivered May 6, 2026 60 days after launch vs the 60 days before When Shane of Austin Natural Mattress first paid us for an audit in June 2025, he’d been running […]
Case Study, ecommerce UX, Performance, WooCommerce
Metta Hemp: AOV +28.3% while Colorado banned half the catalogue
When Nick Vondra first reached out about mettahemp.com, the conversation was about conversion. The store had been stuck at the same monthly revenue for twelve months. Nick wanted to grow it by 50%. The day before our solution call, Colorado’s Department of Health banned about half of Metta Hemp’s product range – roughly a third […]
Should You Move from WooCommerce to Shopify? Run This Diagnostic First
Three clients almost moved to Shopify last quarter. Here’s why two of them couldn’t. Three of our clients asked about moving to Shopify in the last quarter. Two of them couldn’t have switched on terms that made economic sense – their product categories sit on Shopify’s restricted list, and Shopify Payments would have refused to […]
The complete WooCommerce performance optimization guide (2026): What actually moves revenue
What this guide is about Most WooCommerce performance guides give you 14 tips and a plugin pitch. This isn’t that. This is the framework we use to take WooCommerce stores from 8-second load times to half-second page loads (460-560ms) – without replatforming, without breaking what works, and without pretending plugins are the answer. The TL;DR: […]
Suspended WooCommerce maintenance. Eight-day Google block
A note before we start This is a long read covering a year and a half of real WooCommerce security incidents and what they cost. If you want the short version: stores break when no one is maintaining them, the threat picture got worse in 2025, and the safest layer to defend from sits above […]
The 47% You’re Losing Before They Reach Checkout
If you think trust is a checkout problem, you’ve already lost the sale. Most store owners I’m talking to right now are dealing with the same thing. Sales are harder to come by than they were 18 months ago. Google’s rewriting what search results look like, AI is changing how shoppers find and evaluate products, […]
OpenAI just killed Instant Checkout. Shopify is selling you a panic.
Two weeks ago, OpenAI quietly killed the most-hyped feature in ecommerce. On March 24 they published a blog post admitting that Instant Checkout – the in-chat purchasing flow they launched with Stripe, Etsy, Walmart, and a handful of Shopify brands last September – wasn’t working. They’re pivoting to a model where ChatGPT handles product discovery […]
Hang Logic: Net sales +82%, orders +45%, AOV +25% in 12 months
When Jacqueline Mitchell of Hang Logic first spoke with us, she had recently signed with a Melbourne ad agency to run Google Ads. Hang Logic imports European picture hanging systems into Australia. Jacqueline had been running it for 15 years. Three or four years earlier she’d achieved a long-held goal of becoming the architect importer […]
Case Study, eCommerce, ecommerce UX, Performance, WooCommerce, WordPress
Henry Holsters: AOV +15%, items per order +37% – after the owner benchmarked them as the slowest in their category
When Andrew Henry of Henry Holsters first spoke with us, he’d already done the diagnosis himself. Andrew is a CNC machinist and product designer by trade. The founder. His main business is OEM manufacturing – designing and producing parts for other firearms brands, like a ghost kitchen for the industry. Henry Holsters is the retail […]
Headless WooCommerce, Performance, WooCommerce
When NOT to Go Headless with WooCommerce
Part of our WooCommerce Performance Optimization series. For the complete guide covering all performance factors, see Why Your WooCommerce Store Is Slow (And How to Fix It). The Bottom Line on Headless WooCommerce Headless WooCommerce earns its keep above roughly $3M/year – high-volume stores where checkout buckles under load. Below that threshold, optimizing your existing […]
eCommerce, Hosting, Performance, WooCommerce
Why your WooCommerce store is slow (and how to resolve it): The complete performance optimization guide
WooCommerce stores average 8.6-second load times. We’ve optimized hundreds to sub-second speeds. Here’s exactly how to diagnose and fix your store’s performance problems.
Shine Trim: Sales +39% after we resolved issues that existed “from the dawn of time”
When Helen of Shine Trim first emailed us, she’d been running her NYC garment district apparel business since 2007. Three retail stores closed during COVID. Online, she was competing against Shein and Temu at fast-fashion prices with a catalog of 1,000+ products. The site she’d been running for years had been giving her issues, in […]
Case Study, Performance, WooCommerce
Cannaclear: Revenue +83%, AOV +58%, orders +16% in 9 weeks
When Devin Adams of Cannaclear first spoke to us, his store’s revenue had dropped 70% over twelve months. Twelve months earlier the business had been performing strongly. By the time we spoke, he didn’t know exactly why it had collapsed – only that it had. His Google Analytics had been broken for six to eight […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
WooCommerce UX Is Broken Out of the Box: The Research-Backed Guide to Resolving What’s Costing You Sales
Quick Answer WooCommerce powers 25% of all online stores, but its default user experience actively hurts conversions. The checkout is bloated with unnecessary fields. Product pages lack critical trust signals. Mobile navigation fails basic usability standards. We audit WooCommerce stores every week and find 30-50 UX problems on virtually every site – problems that directly […]
ecommerce UX, Mobile UX, Performance, SEO, WooCommerce
FSE WordPress themes: 40% faster than traditional themes for WooCommerce stores
Your traditional theme is bleeding $54,000 monthly A $1.8 million/year WooCommerce butcher in New York discovered they were losing 65% of potential conversions from their traditional WordPress theme’s catastrophic performance issues. After implementing Full Site Editing architecture, they achieved 87% faster load times in 6 weeks. Bottom line: FSE themes deliver 40-60% faster performance through […]
Case Study, Online Stores, WooCommerce, WordPress
The checkout leak quietly draining a UK dancewear store
Generally, the businesses we work with have hit a ceiling with their online sales and their current developers. They’re looking for a partner to take them to the next level. Porselli Dancewear was different – they were losing ground to competitors and bleeding revenue from problems their £100/hour agency couldn’t (or wouldn’t) resolve. This article […]
Case Study, eCommerce, ecommerce UX, WooCommerce, WordPress
How LiteracyWorks achieved near-perfect performance on native WooCommerce
260% revenue growth. Sub-800ms page loads. Zero platform migration. After 4 years of incremental work, Trish Weeks knew her WooCommerce store needed more than another band-aid. LiteracyWorks sells workplace literacy training materials – instant downloads and physical workbooks – to Australian businesses and government agencies. But the site was losing users with 4.2 second load […]
Case Study, ecommerce UX, Mobile UX
When every visitor counts: How Byron Bay Candles restored trust (and their mobile experience)
Annemarie had turned off all advertising for Byron Bay Candles. After watching her daily orders drop from 30-40 to barely 10, she made the painful decision: stop paying for traffic to a website that would not convert. With a shipping container of inventory arriving from China and cash flow stretched thin, she could not afford […]
Solving high volumes of failed WooCommerce orders: Causes and effective solutions
Experiencing hundreds of failed orders in WooCommerce? Learn the primary causes behind these issues, including vulnerable payment page targeting, and how to effectively prevent them with actionable solutions. Understanding Failed WooCommerce Orders: Why Does It Happen? Running an eCommerce store can be rewarding, but challenges like failed orders can quickly disrupt operations and lead to […]
What is headless commerce? A comprehensive guide to the future of ecommerce
What is headless commerce? Headless commerce is an architecture where the storefront shoppers see is separated from the backend that runs the store. The frontend (the pages, the product views, the checkout interface) is built and served independently from the backend (orders, inventory, pricing, integrations). The two talk to each other through APIs. In a […]
ecommerce UX, Headless WooCommerce, WooCommerce
Headless WooCommerce with Next.js
Headless WooCommerce with Next.js moves your storefront off WordPress’s PHP theme layer and renders it through React instead. That is how headless stores reach page loads well under a second. It is the right architecture for high-volume stores – roughly $3M+ a year – where the conversion lift from that speed pays back a $70K+ […]
Headless WooCommerce, WooCommerce
Headless WooCommerce: A comprehensive guide to supercharging your store with Blaze Commerce
Headless WooCommerce moves your storefront off WordPress’s PHP theme layer and renders it through a modern framework like Next.js instead. Done for the right store, it takes page loads well under a second while leaving the WooCommerce backend – products, orders, integrations – exactly as it is. This guide explains how that works, what it […]
Headless WooCommerce SEO strategy for Blaze Commerce: Enhancing your store’s visibility and performance
SEO decides whether your WooCommerce store gets found. For ecommerce, the stakes are higher than most sites: a slow, badly structured storefront does not only rank lower, it loses sales on every visit search does send you. This guide covers the SEO levers that move the needle on a WooCommerce store – performance, semantic markup, […]
Case Study, ecommerce UX, Headless WooCommerce, WooCommerce
How Jackie Mack Designs achieved 0.945s load times and won a major US retailer
Jackie Mack Designs‘ conversion rate had dropped 57%. Their wholesale partners – Revolve, Anthropologie, and other major retailers – were sending traffic to a site that took over 5 seconds to load. TikTok Ads warned them directly: “Your website is too slow to run effective campaigns.” The bleeding was real. February 2023 was their worst […]
eCommerce, ecommerce UX, Headless WooCommerce, WooCommerce
Why product reviews are your hidden ecommerce superpower
What do Apple, Tesla, Airbnb, and Weight Watchers all share? Every one of them launched into a wall of skepticism. Customers had no reason to believe them yet. So they let other customers do the talking. By putting real reviews and testimonials in front of buyers, they turned skeptics into believers and believers into repeat […]
eCommerce, ecommerce UX, Headless WooCommerce, WooCommerce
How Gourmet Basket achieved 0.223 second page loads while processing 3 months of revenue in one week
After 9 years of pushing WooCommerce to its limits, Gourmet Basket faced a crisis that threatened their biggest revenue period: their checkout was timing out during peak season. For a luxury gift hamper retailer that processes three months of revenue in a single week during the Christmas rush, checkout failures were not an inconvenience. They […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
Perfecting Product Discovery: The Power of Product List & Filtering in UX Design
Imagine a bustling ecommerce marketplace, teeming with customers. Their faces reflect a perfect mix of anticipation and satisfaction. Every one of them is effortlessly navigating through various product categories, filtering items based on their personal preferences, and swiftly finding what they’re looking for. This is an online marketplace optimized with efficient User Experience (UX) techniques. […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Revamping checkout usability: Boost your e-commerce store’s conversion rates
Picture the marketplace of your dreams: customers enthusiastically filling their carts, each click echoing their anticipation of owning new, unique treasures. Yet, when they reach the checkout, the process becomes a labyrinth of confusion, leading to abandoned carts and a shift of loyal customers to your competitors. This is the common reality of e-commerce usability. […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
Product page UX: The elements that convert browsers into buyers
This is the next post in our series on ecommerce usability and WooCommerce store performance. Product page UX is where revenue is won or lost. The shopper has already found what they want. What happens on this page decides whether they buy or bounce. We’ve covered how On-site Search, Homepage & Navigation, and Product List […]
eCommerce, ecommerce UX, WooCommerce
Homepage & navigation UX: Turning shoppers into buyers
Boost your E-Commerce Navigation UX with tips on menu design, reducing overcategorization, and balancing promotions for a seamless shopping experience.
Case Study, ecommerce UX, Headless WooCommerce, Mobile UX, Online Stores, WooCommerce
WooCommerce headless case study – Gourmet Basket instant pageloads
Gourmet Basket went headless on WooCommerce in 2022 and reached instant page loads – 0.223 seconds at peak – without leaving WooCommerce or changing how their team works. This is what headless looks like when it is the right call: a high-volume store, well above $3M a year, with checkout buckling under peak-season load. Bottom […]
eCommerce, ecommerce UX, Mobile UX, Online Stores
4 research-backed tips for crafting high-converting product descriptions
What makes a great product description? When customers visit your online store and land on a product page, they’re trying to determine if it’s the right fit for them. The information in your product description plays a crucial role in their decision-making process. But how do you know if you’re providing the information they need to […]
Are you ready to make the switch to WooCommerce? We explain how to migrate from Shopify to WooCommerce in this step-by-step guide.
WooCommerce is the most popular e-commerce platform, powering 28.19% of all online stores. Built on WordPress, WooCommerce offers unrivaled customization. The plugin allows you to build and promote the website of your dreams. Yet many first-time store owners choose Shopify as their go-to e-commerce system. With its attractive interface and simple setup, Shopify looks like the […]
How to Hire the Right WooCommerce Experts
How to Hire the Right WooCommerce Experts There are over 1.8 billion websites all over the internet, so it can be hard to stand out. And if you want to sell things online, being recognizable is crucial. WooCommerce experts can help you make your site unique and memorable. Then, you can attract new and repeat […]
Case Study, ecommerce UX, Mobile UX, Online Stores
How much is a bad ecommerce UX costing you? A case study
Good UX is extremely important, but how much can bad e-commerce UX cost you in sales? We look at one case study to figure out the details. Research shows that well-designed sites can see more than 200% higher visit-to-order conversion rates than poorly designed ones. Moreover, visit-to-lead conversion rates can rise by 400% on sites with superior UX. The takeaway? Bad […]
Case Study, eCommerce, Mobile UX, WooCommerce
How Trucker’s Toy Store boosted revenue by 242% in one month (and four tips to help boost your conversion, too)
Are you focusing on mobile site quality and conversion? If not, you need to. Here’s an example of a client whose conversion rate we lifted, plus tips to help you do the same. Mobile may be the most important aspect of your WooCommerce site today. The stats bear this out. In Australia, mobile devices account […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
The top 32 WooCommerce plugins that we recommend (and why)
Want a faster, higher-converting WooCommerce store? These are the plugins our team trusts to do the work – and the reasoning behind each one. As an open-source platform, WooCommerce gives you huge variety. There are thousands of plugins available, all of which change the way the base version of the platform works. That leaves you […]
eCommerce, ecommerce UX, Mobile UX, WooCommerce
The top 18 usability issues that cost online stores sales
eCommerce store owners know that user experience is everything. But a bad experience can drive customers away. Learn about the different areas that can affect your online store UX. Customers who buy from eCommerce websites want a pleasant experience. But aesthetics aren’t the only thing your customers look for. They want a good user experience […]
eCommerce, ecommerce UX, Mobile UX, Online Stores, WooCommerce
7 mistakes people make when moving to a new ecommerce platform
Setting up shop on a different platform? Discover some of the biggest mistakes that you should avoid. There are many reasons for switching ecommerce platforms. You might find a platform that offers a better UX, more design capabilities, or a host of new features you could use to grow your business. But moving to a […]
The five biggest problems with your ecommerce development team and how to solve them
Is your WooCommerce development team helping you realize your vision? Here are a few ways they may not be (and how to tell). When you first got into ecommerce, you had a vision of what you wanted. That’s why to make that vision a reality, you need the help of a good WooCommerce development team. A good team does […]
Hosting, Online Stores, WooCommerce, WordPress
Why you need better (and faster) web hosting to boost profits (and 4 ways to find the perfect solution)
Your ecommerce business depends on reliable hosting. Poor WooCommerce hosting can cost you money. Here’s how to find the best solution and increase your profits. You may have an ecommerce business. But no one will see it unless you go through a hosting provider. You may not pay as much attention to your WooCommerce hosting provider. […]
Hosting, Online Stores, WooCommerce, WordPress
Blaze Commerce WooCommerce hosting performance: The data
Your business depends on WooCommerce. Hosting is the engine underneath it. And you can’t run a store on underperforming hosting. Businesses need to stay ahead of the competition to remain profitable. In this age of technology, that means an efficient online presence. But what happens when your hosting provider is poor? You may experience a […]
Zero downtime: The foolproof way to update your WooCommerce store
Our team of WooCommerce specialists has taken 10 years to perfect a foolproof system for updating a WooCommerce site. What do we mean by “foolproof”? We mean that if you follow these step-by-step instructions, you can update your store with zero risk of downtime and lost sales. In Greek mythology, the Sirens lured sailors to […]
Best WooCommerce Plugins to Boost Your Sales
Boost Your Sales with the Best WooCommerce Plugins The right WooCommerce plugins lift conversions and revenue. Here are the ones worth running on your store. For an online retailer, the only thing sadder than an empty cart is a customer who never saw your products at all. Even when you catch a customer’s eye, the […]
Online Stores, SEO, WooCommerce
Blaze Commerce formula for online stores that sell
Hello, owner or manager of an online store. I’m guessing you’re reading this article because you’ve got an existing online store (maybe it’s your second or third version of the site), and you’re looking for a partner with deep experience with online stores that can help you maximize the potential of your online presence, enabling […]
14 Ways to Use Offers, Coupons, and Discounts to Increase Revenue and Customer Loyalty
Offers, coupons, discounts and deals. There will come a time when most online merchants will be faced with the decision of whether to offer discounts, when to offer discounts and how much should the discounts be worth. Offering discounts for your online store can be a powerful conversion tool, but used haphazardly, you can do […]
Do your FAQs give a visitor a reason to do business with you, or go elsewhere?
A guide to writing effective Frequently Asked Questions (FAQs) for your website When considering a list of frequently asked question for your website, you should approach it with two factors in mind: Be informative and answer common questions Reduce the visitor’s resistance toward doing business with you Everyone understands the first point – the purpose […]