WOO PERFORMANCE
Insights, Guides, and Success Stories for High-Performance WooCommerce
Learn How to Boost Performance, Scale with Confidence, and Master Modern eCommerce
Suspended WooCommerce maintenance. Eight-day Google block
In April this year, Aaron, who owns cellsafe.com, noticed his customer invoices were missing the logo and business number. He flagged it with us. By the time we’d finished investigating, we’d found a PHP webshell sitting in his plugins folder and obfuscated code injected into his database. The backdoor had been live for three weeks […]
The 47% You’re Losing Before They Reach Checkout
If you think trust is a checkout problem, you’ve already lost the sale. Most store owners I’m talking to right now are dealing with the same thing. Sales are harder to come by than they were 18 months ago. Google’s rewriting what search results look like, AI is changing how shoppers find and evaluate products, […]
OpenAI Just Killed Instant Checkout. Shopify Is Selling You a Panic.
Two weeks ago, OpenAI quietly killed the most-hyped feature in ecommerce. On March 24 they published a blog post admitting that Instant Checkout — the in-chat purchasing flow they launched with Stripe, Etsy, Walmart, and a handful of Shopify brands last September — wasn’t working. They’re pivoting to a model where ChatGPT handles product discovery […]
Hang Logic: Net Sales +82%, Orders +45%, AOV +25% in 12 Months
When Jacqueline Mitchell of Hang Logic first spoke with us, she had recently signed with a Melbourne ad agency to run Google Ads. Hang Logic imports European picture hanging systems into Australia. Jacqueline had been running it for 15 years. Three or four years earlier she’d achieved a long-held goal of becoming the architect importer […]
Henry Holsters: AOV +15%, Items per Order +37% — After the Owner Benchmarked Them as the Slowest in Their Category
When Andrew Henry of Henry Holsters first spoke with us, he’d already done the diagnosis himself. Andrew is a CNC machinist and product designer by trade. The founder. His main business is OEM manufacturing — designing and producing parts for other firearms brands, like a ghost kitchen for the industry. Henry Holsters is the retail […]
When NOT to Go Headless with WooCommerce
Part of our WooCommerce Performance Optimization series. For the complete guide covering all performance factors, see Why Your WooCommerce Store Is Slow (And How to Fix It). The Bottom Line on Headless WooCommerce Headless WooCommerce makes financial sense only for stores doing $3M+ annually. Below that threshold, optimizing your existing WooCommerce store achieves the same […]
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See exactly where your store is bleeding revenue — not where you think it might be. A comprehensive performance analysis showing what’s costing you sales and what recovering it is worth.
“Within 48 hours we had a full breakdown of where we were losing money. The first change alone recovered $12K/month.”
Stuart, Head of Ecommerce, Gourmet Basket
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